Senior Copywriter - Healthcare Advertising Job at BioTalent Ltd, Trenton, NJ

  • BioTalent Ltd
  • Trenton, NJ

Job Description

One of our top healthcare advertising agencies is seeking an experienced Senior Copywriter! Position Overview: The Senior Copywriter will be instrumental in developing compelling and impactful copy for healthcare and pharmaceutical campaigns. Your ability to craft engaging messages will help drive the success of our clients' marketing efforts. Key Responsibilities: Content Creation: Write persuasive and high-quality copy for a variety of formats, including digital, print, and social media. Strategic Collaboration: Work with account managers, designers, and other team members to create cohesive campaign strategies. Client Engagement: Understand client objectives and translate them into effective copy that resonates with target audiences. Industry Expertise: Stay informed on industry trends, especially within the pharmaceutical and rare disease sectors, to ensure relevant messaging. Review and Edit: Ensure all content is clear, consistent, and adheres to brand guidelines through rigorous editing and proofreading. Innovative Thinking: Introduce fresh ideas and creative approaches to enhance our healthcare advertising efforts. Qualifications: Experience: At least 5 years of copywriting experience in healthcare or pharmaceutical advertising. Specialization: Prior experience with rare disease campaigns is advantageous. Education: Bachelor’s degree in English, Communications, Journalism, or a related field. Skills: Strong writing, editing, and proofreading abilities. Proficiency in creating engaging and persuasive content. Technical Knowledge: Familiarity with content management systems and advertising tools. Flexibility: Comfortable with a hybrid work model, combining remote and in-office work. #J-18808-Ljbffr

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